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Ecotech Marine and Aqua Illumination merge

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Not necessarily my point of view. Just a realistic view of the other side of the coin.

You own products that carry a MAP. You thought they were worth the price and paid it. Me too. Maybe this "change" works better than we think.

The reality is that everybody will beat the other guy by a buck until there's nothing left. And I do mean nothing. They don't want to. They have to. In 35 years of electronics I've seen some really good brands go down that road and disappear. Who's left? Apple, Samsung, LG, Bose and few others at the top. Guess what, all MAP guys.

[quote="avdzinr" post=25512]Not necessarily my point of view. Just a realistic view of the other side of the coin.

You own products that carry a MAP. You thought they were worth the price and paid it. Me too. Maybe this "change" works better than we think.

The reality is that everybody will beat the other guy by a buck until there's nothing left. And I do mean nothing. They don't want to. They have to. In 35 years of electronics I've seen some really good brands go down that road and disappear. Who's left? Apple, Samsung, LG, Bose and few others at the top. Guess what, all MAP guys.[/quote]
I feel you on that. You get too many sellers that keep beating down the price and you are left with no profit. You only win if you have the best price or the best product. Everyone else in the middle will eventually fail especially when companies merge to take over the top portion. That only leaves China to out compete everyone for the lowest price and I don't really want to be calling China for product support. I think marketing plays a key role in everything, especially since you mentioned Apple and Bose. I think both are overpriced but perception of the general public is all that matters. Overall the best product will win out and if Ecotech only makes minimal changes to their fixtures each year just too keep the price up, they are going to lose out.

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